IZHAR GenCultiva Steps Into a New Era of Horticulture with Grand Launch in Lahore
A landmark initiative to transform Pakistan’s horticulture sector through science, innovation and biotechnology.
LAHORE | November 12, 2026: A new chapter in Pakistan’s horticulture industry began as IZHAR GenCultiva officially celebrated its grand launch at Pearl Continental Hotel, Lahore, in a prestigious ceremony attended by distinguished guests, industry leaders and key stakeholders.
Built on the trusted legacy of IZHAR Group, IZHAR GenCultiva aims to advance Pakistan’s horticulture sector through plant biotechnology, scientific research, quality planting material and modern agricultural practices.
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The initiative aspires to bridge the gap between science and modern agriculture, creating new opportunities for growers, researchers and industry partners while taking Pakistan’s horticulture potential to international markets.
The grand ceremony was hosted by Zuhaib Ramzan Bhatti, with Bisma Arshad as Co-Host. The event was professionally managed by Fankar Online.
The management extended its heartfelt gratitude to all honourable guests, industry representatives and partners whose presence made the occasion memorable. Special appreciation was also extended to the dedicated IZHAR GenCultiva team for its hard work and commitment in turning this vision into reality.
With a forward-looking approach and a commitment to international standards, IZHAR GenCultiva aspires to position Pakistan as a recognised global name in high-quality, science-driven horticulture.
More than just a launch, the occasion marked the beginning of a promising journey towards innovation, sustainable growth and a stronger future for Pakistan’s agricultural industry.
IZHAR GenCultiva — Leading the Future of Horticulture.
Event Details
- Date: November 12, 2026
- Venue: Pearl Continental Hotel, Lahore
- Host: Zuhaib Ramzan Bhatti
- Co-Host: Bisma Arshad
- Event Management: Fankar Online
